Our clients are companies who need help with their marketing in order to improve their sales. We usually work with MDs in the SME sector (Small and Medium Sized Enterprises), since these companies are often not large enough to warrant their own marketing experts, and it is also a sector that the larger advisor and consultancy providers simply do not understand.
Our clients are mainly in the B2B sector (Business to Business) with a few consumer-based clients. They are primarily in London and the Home Counties, although we do work as far afield as Cornwall and Lancashire.
We work across business sectors since we find we can often transfer good marketing practices and ideas between different markets.
We have a number of engineering and scientific clients with specialist technical expertise that they need to get across to customers and prospects. We are able to do this since our MD is a Chartered Engineer as well as a marketing specialist.
Case studies and client comments
Some short case studies and client comments follow.
Bed and Basket
Helped this holiday accommodation specialist start up, brand themselves and then market to the dog-loving public.
"Following the successful build up and sale of my previous business, I have relied on Phil for all the marketing for my new holiday business. The results have been staggering, way beyond what I had hoped for in the first year.
It wouldn't be the success it is without Phil."
National charity raising money for erection of a monument to the Battle of Britain on the Thames embankment in London.
"Thank you for all your work in successfully promoting the Monument and the appeal.
We are all grateful to you for the way in which you responded to our needs - sometimes before we were aware of them." Lord Tebbit
Helped an Estate Agent to win a national award 2 years after their formation.
"Thank you for all your help and hard work and the resultant national award. Brilliant."
Peter Lawrence, Lawrence Rand
Promotional brochure for junior school.
"The brochures look super - so much better than what we had before. Thanks for making the process so easy."
SP, Field End Junior School
Marketing for manufacturing company, just one of many comments:
"The article on outsourcing bought an order for £65k from a completely new client and we expect more from them.
Really powerful stuff."
Bob Edwards, Rustons
Worked with Logica to improve their bidding and bid support processes.
"Just passing on thanks from Tony but I've really got to say thank you to you as well.
The effect on bid teams is brilliant and I can't say how pleased I am with all the efforts you've put in, well I can, VERY!"
Pat Thomas, Logica
Marketing programme for a contract cleaning company.
"You have been amazing. So much so our sales people are now overloaded with leads. And you can put that on your website."
Martin Birch, WGC
Marketing programme for BT conferencing products.
"After a programme to restructure our products and services we were looking for an experienced marketer to define the core messages and implement an associated marketing campaign. We selected Phil Taylor of Altroy, who exceeded our expectations by being able to contribute to the high-level strategy and also undertake and manage the detail implementation in a highly effective manner.
His proactive involvement, and his ability to work with the large number of different parties, resulted in a positive refocus of our business messages together with full high quality marketing collateral including brochures, user guides and web site."
Karl Evans, BT Business Manager