Marketing
Marketing is a huge subject but the basics are very simple. These basics are most appropriate to the small and medium sized company. Marketing planning You can only plan a journey when you know where you are and where you want to go. The Marketing planning process should go through an analysis of where the company is where it wants to go to why customers buy from it who the competitors are The level of detail can vary hugely depending on the company and its requirements. However these steps then enable structured and measurable campaigns to be put in place to achieve the company objectives (increasing sales, increasing margins etc) Marketing Promotion Proper marketing campaigns will be much more successful than random advertising and is often no more expensive. Marketing promotion is most effective when it uses a balanced combination of a variety of methods. The combination that works most effectively will vary from business to business, It is very unlikely that a single method will be successful for the business. This diagram gives an indication of some of the promotional methods successful companies use.		Marketing material Marketing material (sometimes called collateral) includes web sites, brochures, datasheets and newsletters. In all of these there are some key factors in success They must look professional. Professional appearance is necessary but not the most important factor The content (messages and words) must attract attention and provide valuable information to the reader - this is the most important factor The structure - presenting the information in the best order from the reader's perspective The material must be written with the reader in mind We facilitate the production of high quality material by coordinating all the necessary key skills.   Contact us to discuss any of the above or the broader aspects of Marketing for your requirements. Click here to download a template marketing plan[354k]