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Business News
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SMEs warned over telemarketing practices
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Recent research by
the Telephone Preference Service has revealed that 29% of small
businesses that use telemarketing are not aware of their legal
obligations with regard to screening telephone numbers.
Under telecommunications regulations introduced in 1999, telemarketers
are legally required to run telephone and fax numbers against
central registers maintained by the TPS, to ensure that they
do not contact people who have expressly requested not to receive
direct marketing communications.
Firms that fail to comply with the regulations could face fines
of up to £5,000.
For more information on the regulations affecting businesses,
visit the Telephone Preference Service website: |
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